![Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the US Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the US](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/02/25/ca85f4f8-a797-421a-a201-4100d2d2418b_e255c02b.jpg?itok=Il7G35Z-&v=1614241668)
Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the US
![Celine Boy Taehyung”: BTS singer sends fans into a frenzy as he makes first official appearance at the luxury brand's pop-up event in Seoul Celine Boy Taehyung”: BTS singer sends fans into a frenzy as he makes first official appearance at the luxury brand's pop-up event in Seoul](https://staticc.sportskeeda.com/editor/2023/03/03645-16802760028498-1920.jpg?w=840)
Celine Boy Taehyung”: BTS singer sends fans into a frenzy as he makes first official appearance at the luxury brand's pop-up event in Seoul
![STYLE Edit: Celine's cute, Paris-inspired Teen Chain Besace bag debuted in the luxury fashion house's autumn 2022 collection and pays tribute to the Arc de Triomphe, the French city's storied monument STYLE Edit: Celine's cute, Paris-inspired Teen Chain Besace bag debuted in the luxury fashion house's autumn 2022 collection and pays tribute to the Arc de Triomphe, the French city's storied monument](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2022/12/01/e8f6e025-2663-49c5-b7b6-b284772bb192_9bbabc5e.jpg?itok=Wl_vLY84&v=1669884675)